Branding is about mastering the essence of perception. In creating a brand name, we don’t only capture what the company is or wants to be, but also the subtle, specific sensations a customer can experience, resulting from deliberate phonetic choices in creating a name.
Our digital artists are good at designing logos that instantly create a memorable association with your brand. Your logo will exude your brand’s desired perception so effortlessly, that it will belie the hours of research, design and strategic thought invested in its creation.
This is where we get to express your carefully crafted brand identity. Our team will suggest, design and even source your brand collateral with just as much creativity and tactical savvy as we do with every aspect of your branding; finding ways for you to engage with your customers, potential customers and your entire community, in ways that they haven’t seen before.
Though primarily a digital network, our designers’ talents are limitless and will relish every opportunity to demonstrate this. We will bring you a balance of beauty and practicality, separating you from the competition and giving your customers an awesome first impression as they pick up your product.
Give us your offline goals and your objectives for social media and we’ll take it from there. Our social team will study your products, customers, competitors and every other aspect of your market before we even start planning social media strategy. After all the data is laid out, we employ a process of backward induction, in order to connect your offline goals with online metrics, content, budgets, platforms and the like.
Our global content teams are young enough to be ahead of all the online trends yet wise enough to know when they apply to a project and when they don’t. We will use social media content to engage your target audience with useful messages - informative, humorous, emotive or just downright awesome - while subtly telling your brand’s story.
A keen understanding of your brand and a little about your business will allow us to engage with your digital followers on a day to day basis. This is the most fluid aspect of branding and our most literal opportunity to express your brand persona.
The social media management process requires the constant analysis of your content strategy. Customers and algorithms are continually changing behaviours and our social media managers are on top of it. Using our combination of performance ratios, our team is quick to detect changes and exploit new opportunities.
Do you enjoy staring at several large screen monitors packed with numbers? Really!? We love it! There’s nothing quite like solving data puzzles, applying findings and seeing costs ↓ reach ↑engagement ↑ conversions ↑. Give us the pleasure.
Your site is great… your content is amazing…(because hopefully we designed them), but what does it matter if your target audience can’t find them? There are 3.5 billion Google searches per day!
That’s 40,000 per second - and that’s just Google (yeah, there are other search engines). Search engine optimization is what helps your potential customers find your business online when searching for your products or services. It takes research, strategy and constant technical and creative adjustments that our team is experienced, and strangely passionate about. They’d love to handle it for you.
Your website is often your first impression with your customer base. We think it’s important that your website represents your exact brand identity and accentuates your unique selling point in more than just words. Let’s start with a detailed brief.
The majority of your potential customers are walking around with a mobile device on their person… a device that your brand can live on, indefinitely. Now, how cool would it be, if your app notified those customers of special offers, designed just for them, based on purchase history and their current proximity to your business? Yeah… very cool. These and an infinite number of features and applications can be developed to capitalize, not only your on brand’s uniqueness, but your customers’.
Let’s Talk AppsYou gotta get onto this new technology while it’s still “new”! Artificial intelligence can save you time while providing improved efficiency and streamlining your business. We specialize in two applications of AI: conversational and administrative.
Conversational AI provides a face to your company. Your AI bot will have informed discussions with your customers, giving instant feedback; creating a flexible and natural user experience while passing them along the sales funnel. Combined with your CRM system, AI will blow your customers’ minds. Meanwhile, your employees spend their time on more rewarding and challenging tasks.
Administrative AI can handle many of the daily tasks necessary for your company to function, especially the mundane repetitive ones that hijack so much of your employees’ time. We can develop AI applications to automate most HR, accounting and sales functions, while supporting operations. Depending on your industry and the way your business is set up, AI can save you in excess of 50% of your company’s labour hours while removing human error from the equation.
Let’s Talk About AIWe have experience in quite a few industries: automotive, healthcare, TV, finance & insurance, national police, beauty, local business, mobile apps and more… a few clients you may recognize are Nissan, Caterpillar and Castrol; for each of them, we’ve managed their digital growth in the Caribbean region.
Interested in working together, great! Get in touch, we’re friendly.
